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About the Founder

From a young age Ashley Ludwin dedicated her life to combining her passions of service and design.  After earning a sociology degree from UCLA,  Ashley turned to her passion for aesthetics and embarked on a life of product design & styling in the fashion world. Soon she realized that focusing solely on design was not enough to fulfill her true self and began daydreaming of transforming bland & scary hospital objects into beautiful products. Over countless nights of brainstorming, Ashley took her life savings and launched Little Love Medical with IV Decals™ as the first product of many to come. She focused her first line on IV bags out of her personal and serious fear of IVs. She thought:

"If I can't get through an IV without anxiety, how do children cope? I thought that something needed to be done and I was the one going to do it."

Along with her background in product design & styling, Ashley spent her days with amazing patients at the Children's Hospital of Los Angeles as a Child Life Assistant. Ashley and Little Love Medical plan to invent products to help improve the lives of patients around the globe. To contact Ashley, email her at:

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